Technically, WordPress is an online, open source website creation tool written in PHP. It’s probably the easiest and most powerful website content management platform (or CMS) in existence today.
It is clear that WordPress is dominating the blogging website realm and it also is growing as an important platform for generic website management.
During it’s course, it has grown from being just a blogging site to also encompass plugins that turn the website into business / corporate websites and ecommerce shopping cart. Matt Mullenweg believes there is still room for growth:
“The last few years we’ve really focused on both the usability and flexibility of WordPress, which has resulted in accelerating growth in both big and small sites. I expect even higher adoption among the largest sites and blogs over the next year.”
WordPress has been around since 2003 and since then it gained incredible popularity. Over the last couple of years WordPress has become the most popular choice as a content management system for small and large business, E-commerce, realtor and organization websites.
WHY SWITCHING TO A WORDPRESS PLATFORM MAY BE THE BEST SOLUTION FOR YOUR COMPANY:
- MOST POWERFUL CMS:
WordPress has become a powerful CMS (Content Management System) that can run just about any kind of website.
- INCREDIBLE WEBSITE PERFORMANCE:
WordPress keeps up with the rapid technology process. The communities regularly develop and release new versions to improve the existing features, security and website quality.
- EASY TO USE:
Simple, clear, user-friendly WordPress fast rise to the top of web development software is mostly due to its ease of use. The admin interface, compared to Drupal and Joomla, is far less cluttered and everything just looks clean and straightforward.All the panels in the dashboard make sense and easy to understand even for beginners. WordPress is a simple and coherent content management system that can easily be managed by a person with little experience in computers. Adding new pages, edit content, add or remove products, change images is now a simple process. With technologies being so modern and simple, time spent on formatting is significantly reduced compared to traditional websites built on a different platform.
From any computer in the world with Internet access you can log in to your website administration panel and manage your content.
- SEO FRIENDLY:
WordPress-based websites are loved by all major search engines. WordPress websites already come with better seo than most HTML templates on the web. Add to that a seo plugin, good content, and your website can achieve high rankings in Google. The code behind this content management system is very simple and clear, hence it’s easily read and indexed by search engines.Each component on the site (image, post or page) can have its own meta tag keywords, description and title. They can all be optimized for the search engines on an individual basis. You can generate Google sitemaps compliant XML-Sitemap, which is helpful for your website.By creating a sitemap, you can make your site visible to the search engine spiders so that they can easily crawl into it. The sitemap is not just helpful to get ranking on Google, but for other search engines as well. One of the popular WordPress optimization plugins is SEO Friendly Images that can update all the images automatically with the appropriate characteristics of alt and title. If the images present in your website have appropriate alt and title tags, then the Google Image Search will help your site to get higher traffic.
- WORDPRESS DESIGN AND WEB DEVELOPMENT:
The design of your business website can be 100% customized so your brand can provide a unique experience with a dynamic and interactive platform. a custom professional design unique to your brand
- SAVE MONEY
If you hired a developer to code a custom CMS for you, you would have to pay ten of thousands of dollars only to end up with functions that WordPress can comfortably accomplish by adding the right plugins. Once your site is designed and developed with WordPress and after 1 or 2 hours of training you are ready to update your content – e-commerce or real estate website or even your blog from anywhere in the world. No more webmaster fee ever!
With plugins, you can extend WordPress to accomplish about anything your business will need. An e-commerce plugin will let you integrate a fully-functional e.commerce system/shopping cart into your website. That allows you to focus on adding the products and other content. There are plugins for building your own social network, forum, file-sharing site, hotel-booking system, project management system, classified ads site and anything else you could think of. There are thousands of WordPress plugins that you could use to extent the features of your website.
WHY HIRING A PROFESSIONAL WORDPRESS DESIGNER:
- WordPress designers will create a custom professional design unique to your business which will give you a significant advantages over the rest of websites on the Internet;
- WordPress design gives your targeted audiences the right impression;
- websites are easy to use and navigate; visitors don’t leave such websites;
- WordPress professional designers ensure security to your website so that nobody can hack in to your website;
- good search engine optimization is built in a code, structure and content of the site;
- consistency of all elements throughout the site; the entire style of the site is relevant to your business industry and brand.
- people who have different screen dimensions see your WordPress website design correctly with no distortions.
- Responsive and mobile ready design
WordPress is a truly amazing platform to build a website with and use it as a content management system. I definitely recommend WordPress. It will give you a user-friendly and easily navigable website, a custom professional design unique to your brand and that you can control and manage without professional help.
When you get to know more about WordPress platform you will clearly see why there are millions of websites that are built with WordPress and how it can be beneficial for your small business as well.